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High Ridge Brands Acquires White Rain

Deal also involves other brands from Sun Products.

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By: TOM BRANNA

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Brynwood Partners VII’s portfolio company, High Ridge Brands Co., has signed a definitive agreement to acquire the rights to the White Rain personal care brand from Sun Products. Additionally, as part of the transaction, High Ridge Brands is acquiring the Adorn, The Dry Look, Mink and Toni brands. Terms and conditions of the transaction, which is scheduled to close on July 2, will not be disclosed. White Rain, an iconic brand with a long history with US consumers, was first ...

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